Welcome to the Beerstorming 2.0. Revolution
Welcome to the Beerstorming 2.0. Revolution
First,what is Brainstorming?
Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem.
What is Beerstorming?
The easiest definition would be: “Brainstorming while drinking beer”. So, why beer? Researches tell us, that a small amount of alcohol can increase the creativity of individuals and groups. Beerstorming is a fully creative management method of finding a large number of solutions to a given problem. This method’s main characteristics are that welcomes unusual ideas and combines, improves (new business) ideas.
Why do I say Revolution?
When I say Revolution, I mean a radical change in the way that things work. Beeratorming 2.0 is a blog about unusual marketing and management lessons and methods for a fast changing economy and market.
Many of the classic methods must be adapted for the new reality. Entrepreneurs want fast and efficient action. Students don't want no more boring theory. They want sparking, applicable methods.
So we try to offer all of these without forgetting the basics.
