21st century. Every company is online or in hurry not to miss the last train to the online world.
Eastern Europe marketing is maybe not in pole position on the international markets, but it's in big hurry. The last decade or maybe the last two represented a big step forward for countries like the Czech Republic, Poland, Hungary, Slovenia, Romania.
The last years before the international financial and economical crisis represented a real renaissance for these countries. Market boom, industrial development was very strong. Basic industrial domains (building, real estate, automobile industry etc.) had a great success and needed a lot of business services: marketing and management consulting, head hunting, IT consulting and outsourcing, design and webdesign, HR consulting, research and development.
Then... suddenly everything was falling apart.. 2008 was a big shock for international markets, and it was even a stronger hit for eastern european market. First nobody thought it is a serious problem for us, then everybody got panicked.
What was the first reaction? Cut the marketing and advertising investments, cut the HR expenses, cut the investments, cut, cut... Without a backup plan, they started cutting...
Marketing consulting firms, advertising agencies, headhunter once overloaded ran out of work. Everybody was looking for new markets, new customers, but with short term success. The only chance for most of these company is to find partners abroad.
Beerstorming 2.0
A small group of marketing, webdesign, advertising and IT firms from Transylvania made the first joint step to find new directions for development. We called it the first
"Online marketing mini-conference - Beerstorming 2.0"
A small
