Welcome to the Beerstorming 2.0. Revolution

Welcome to the Beerstorming 2.0. Revolution

First,what is Brainstorming?

Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem.

What is Beerstorming?
The easiest definition would be: “Brainstorming while drinking beer”. So, why beer? Researches tell us, that a small amount of alcohol can increase the creativity of individuals and groups. Beerstorming is a fully creative management method of finding a large number of solutions to a given problem. This method’s main characteristics are that welcomes unusual ideas and combines, improves (new business) ideas.
Why do I say Revolution?
When I say Revolution, I mean a radical change in the way that things work. Beeratorming 2.0 is a blog about unusual marketing and management lessons and methods for a fast changing economy and market.
Many of the classic methods must be adapted for the new reality. Entrepreneurs want fast and efficient action. Students don't want no more boring theory. They want sparking, applicable methods.
So we try to offer all of these without forgetting the basics.

2010. szeptember 11.

The Beerstorming 2.0 project - How it started

21st century. Every company is online or in hurry not to miss the last train to the online world.
Eastern Europe marketing is maybe not in pole position on the international markets, but it's in big hurry. The last decade or maybe the last two represented a big step forward for countries like the Czech Republic, Poland, Hungary, Slovenia, Romania.
The last years before the international financial and economical crisis represented a real renaissance for these countries. Market boom, industrial development was very strong. Basic industrial domains (building, real estate, automobile industry etc.) had a great success and needed a lot of business services: marketing and management consulting, head hunting, IT consulting and outsourcing, design and webdesign, HR consulting, research and development.
Then... suddenly everything was falling apart.. 2008 was a big shock for international markets, and it was even a stronger hit for eastern european market. First nobody thought it is a serious problem for us, then everybody got panicked.
What was the first reaction? Cut the marketing and advertising investments, cut the HR expenses, cut the investments, cut, cut... Without a backup plan, they started cutting...
Marketing consulting firms, advertising agencies, headhunter once overloaded ran out of work. Everybody was looking for new markets, new customers, but with short term success. The only chance for most of these company is to find partners abroad.
Beerstorming 2.0
A small group of marketing, webdesign, advertising and IT firms from Transylvania made the first joint step to find new directions for development. We called it the first
"Online marketing mini-conference - Beerstorming 2.0"
A small